Desirable & Emotive Physical Objects

that create human experiences by reimagining everyday interactions

The world is increasingly moving to digital interactions where the traditional User Experience methodologies are not sufficient to communicate the intent and emotion to the user. Adding a physical object to the mix complicates the equation even more. To define this well, we need to consider the interactions with both the physical object and the digital interface as a singular problem and approach it with the needs of the user. With technology getting sophisticated and with the advent of voice as another interface, mixed reality and new and more advanced sensors, it’s even more important for designers to understand how to blend all of this together for the next generation of humans without having to create redundant and repeatable systems.

The Analogy

Gorgeous form factors that are expressive

We have grown up living, playing and creating memories with various physical objects. Objects are extremely good story tellers and we believe that they should speak and convey an emotion in addition to getting your attention and performing their intended function. Just form and function is hardly human.

We help our clients solve the most important of all problems – connecting the physical object to a human emotion which then creates a lot of connected relationships. No bluetooth, wifi needed. Through clear user insights and observation, we create gorgeous form factors that are emotive and expressive.

User Research

- Stakeholder Interviews
- Behavioural Mapping
- Competitor Research
- Opportunity Analysis/SWOT
- User Validation


- Ethnographic Observation
- User Needs & Storyboarding
- Day in the life
- Journey Maps
- Problem prioritisation

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What We do


- Unique Value Proposition
- Product portfolio Mapping
- Market Strategy
- Trend Analysis
- CMF Analysis

Design Language

- Mapping Attributes
- Familiarisation techniques
- Visual Marker Design
- Product Graphics & Naming
- Product Branding

Industrial Design

- Brand-Product Alignment
- Concept Development
- Form Development
- Concept Visulisation
- Packaging Design

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What we do

Design Engineering

- Functional Design
- Part & Assembly Design
- Manufacturing Techniques
- Technical Drawings & Details
- 3D Printing/Prototyping

You live once, if you do it right, once is enough


Physical & Digital products launched into the market for our clients, some award winning and each one the best version.


International Awards indicate the success our clients have had working with our talented team of designers.

Industry leading tools to create tangible yet creative results for our clients

Our framework

We are called Analogy for a reason. We believe that in order to create fresh and disruptive ideas, analogies help create a completely new perspective. Process is not just about research, sketching, prototype and repeat. Its much more than just mere steps and skills. We define a process as an analytical and logical method to foster creative problem solving and adding impact by identifying opportunities and solutions to increase the overall user experience of a product.


Breaking down the problem to the basic principles


Deep exploration in the shoes of the user


Discover analogies to create fresh associations


Disruptive ideas to solve real problems


Elevate from a concept to reality


Suit up to step into the real world

Select Partners who have benefited from our expertise