Intelligent objects & thoughtful experiences

that build better human connections

The world is increasingly moving to digital interactions where the traditional User Experience methodologies are not sufficient to communicate the intent and emotion to the user. Adding a physical object to the mix complicates the equation even more. To define this well, we need to consider the interactions with both the physical object and the digital interface as a singular problem and approach it with the needs of the user. With technology getting sophisticated and with the advent of voice as an interface, mixed reality and new and more advanced sensors, it’s even more important for brands to understand how to blend all of this together for the next generation of humans without having to create redundant and repeatable systems.

The Analogy

Simplifying technology and helping humans access it better.

Combining physical and digital objects involving exponential technology need more understanding about human behaviours, habits and interactions than combining industrial design and digital user experience. In the race for building better sources of data, we need to focus on quality inputs to get smarter outputs, hence driving the focus on human relevance.

We help our clients understand human behaviours, motivations, trends, emotions and humanise technology so it can be widely adopted as well as appreciated. Building systems in place for incremental innovation help our clients focus on a larger roadmap and stay ahead of their competition as technology unravels more complex challenges to adapt it to humans. We are not a technology company, but we deal more on the human side that matters.

What We do

Identification

- Scenario Testing
- Technology Stack
- Problem prioritization
- Feature Definition
- Scenario Walkthrough

Proof of Concept

- Parts and BOM
- Technical specs
- Interface Design
- Working Prototype
- Technical Testing

Validation

- User Feedback
- Field Testing
- UI Design
- Part4
- Part5

Physical Object

Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more.

Interface Design

Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more.

Experience Design

Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more.

You live once, if you do it right, once is enough

41+

Physical & Digital products launched into the market for our clients, some award winning and each one the best version.

10+

International Awards indicate the success our clients have had working with our talented team of designers.

Industry leading tools to create tangible yet creative results for our clients

Our framework

We are called Analogy for a reason. We believe that in order to create fresh and disruptive ideas, analogies help create a completely new perspective. Process is not just about research, sketching, prototype and repeat. Its much more than just mere steps and skills. We define a process as an analytical and logical method to foster creative problem solving and adding impact by identifying opportunities and solutions to increase the overall user experience of a product.

Simplify

Breakdown the business and creative goals

Empathise

Understand what the tech plans to solve for the user

Strategize

Plan featues and not lose sight of user behaviors.

Ideate

Create a variety of solutions from first principles

Transform

Create and Iterate to arrive at the best solution

Launch

Test and Iterate to make sure the solution fits the user needs

Select Partners who have benefited from our expertise