Cellairis Web Web | UI Design | UX Design | Implementation
Owing to the success of the branding strategy, we were invited to design the look for the retail website and mobile application of Cellairis. For the website, we conducted core research into what the customers were looking for and presented ideas derived from the research and based on brand guidelines we had created for the company. Consistency of brand image across platforms was a prime criterion and just as in the case of the mobile app, we wanted to go with a refined fun approach as far as the visual iconography and the typeface was concerned. The visuals had a lot of skeuomorphic elements that we combined it with a flat aesthetic. The lifestyle photography along with the product photography were matched to reflect the values of a sophisticated yet fun environment. We also created a tagline, ‘Truly Yours’, which signified the value of each Cellairis offering.
The Typeface we chose also had a connection to the central concept of flat elements with a touch of the real world in it.
The project’s success led to increased engagement with the product, new revenue opportunities and access to information in a fraction of the time required to identify a printed copy and make a decision.