The branding and digital guidelines that Artifact created for Cellairis received such successful results that the company invited us to design the look and feel of their website and mobile application as well. We wanted to go with a refined fun approach as far as the visual iconography and the typeface was concerned. The visuals had a lot of skeuomorphic elements that we combined it with a flat aesthetic. The lifestyle photography along with the product photography were matched to reflect the values of a sophisticated yet fun environment. We also created a tagline, ‘Truly Yours’, which signified the value of each Cellairis offering.
We presented ideas that were based on the brand guidelines we had created. The Typeface we chose also had a connection to the central concept of flat elements with a touch of the real world in it.
The project’s success led to increased engagement with the product, new revenue opportunities and access to information in a fraction of the time required to identify a printed copy and make a decision.