Bplugd approached Artifact Design to design and build a backpack bag which would go beyond being a simple bag to a precious commodity. Apart from having intelligent organizing panels the bag can seamlessly transcend international tech standards using Bplugd’s proprietary server technology and allow the user to be connected globally at all times. We built a modular ecosystem around which the consumer could perform various functionalities with ease and efficiency. Applying our expertise in soft goods and accessories, we designed, from the ground up, and engineered critical functionalities like modular pockets, an incredibly thin battery pack with a 60,000 mAh capacity modular system, a power hub through which one can charge their laptops, wifi hotspot, anti-theft capabilities and GPS tracking device with wireless charging- everything built into a seemingly innocent looking, highly functional, backpack bag. The Bag features a host of ergonomic qualities as well as premium materials and an interior, read invisible, routing system of wires that power up the various elements present in the bag.
Our commitment to being thorough motivated us to create a new design language for Bplugd with an iconic form which led to a completely lightweight outer shell and new modular functionality given to an everyday object.
A fully functional MVP prototype built to showcase the unique value proposition and smart features helped the Bplugd team to present it to their customers as well as to new angel investors and successfully get funding and orders.