Lily Kwong is a celebrity, model and a visionary. She connected with Cellairis to develop a product line as well as elevate her personal lifestyle brand- LK. Artifact Design worked closely with the Cellairis in house team to help guide them as well as design and manufacture the packaging for LK. The materials and the colors were very important to create a signature look and a unique impression for the LK brand. From a product and user standpoint it also had to showcase the various accessories that came with the case in a beautiful and non-interfering way.
The packaging from a design standpoint had to look and feel sophisticated, unique and luxurious. The design and developmental strategy ensured that these elements were incorporated in every plan execution.
With its attention to detail as well as the high quality, the packaging designs greatly increased the value of the products being sold and the brand as a whole. The brand also got prominently featured in various blogs and publications, as a high-end product range to be desired.