Design | Ideation | Creative Direction
Fora, a fun youth brand, was created as a market experiment for a confidential client of ours. The primary aim behind Fora was to establish a brand which aligns with the youthful values of fun, ambition and passion. We envisioned a plan and ideated on the packaging design to be fresh and unique. The form of the packaging was kept to be simple and unadulterated so as to differentiate the product amongst a sea of other brands on the shelves, the kraft paper form stood out as a sustainable option. We also used lenticular material to add an accent on the packaging.
Fora generated a cool buzz amongst its target audience and the brand was accepted by major retailers in the US as a result of the unique packaging as well as the brandís youth factor and segmentation.