Having designed the Branding for Cellairis, the obvious way forward was to work on a unique packaging that complimented the strategy. We set out to analyze the extensive products under the Cellairis brand and create a simple but iconic form factor. Something that would stand out in the midst of an ocean of forms on a retail shelf. Another requirement we thought of accommodating in the packaging design, was features that enabled the customers to better understand the case via touch and feel. We discovered that this feature was an essential point-of-sale attribute by observing customers and their requirements, at the Cellairis retail stores.
The goal of this project was to keep it simple and economical for manufacturing. We also wanted to show a clear distinction of each portfolio when on display in a retail setting, thereby making it easier for customers to access, experience and purchase.