Nio™ is about new beginnings. We were obsessed about finding and exploring inroads into new areas of innovation and dove right into deep consumer research for this brand. Nio is derived from the word “NEO” which means “new and revived”. We were informed that the name Nio is also inspired from the Japanese mythical characters of protection, The Niō, who are a pair of protectors who commonly stand guard on either side of the Buddhist temple gates. The brand which is all about creating remarkable lifestyle accessories, embodies the same ideals to bring you the best in innovation and protection.
Nio aims to be a lifestyle brand focusing heavily on lifestyle accessories with a simple unadulterated innovation methodology and a sustainable approach. This was a key driving force
The branding campaign along with the collateral resulted in NIO being accepted by vendors globally both for display and product sales via their e-commerce channels. Apart from carrying their own designed products, NIO as a brand also carefully curates products from global vendors. As a result of the well-defined and focused branding that Artifact charted for Nio, they were able to express the brand values clearly to their existing as well as new customers.