Amazon India wanted to launch a series of products to celebrate events in our lives that go beyond birthdays and anniversaries. It was identified that these events will be depicted via reusable amazon gift cards and in the form of bookmarks and magnets and even memorabilia like photo frames etc. They approached us for a purely graphic design based delivery which grew into including packaging design as well. The first two events that we worked on were for World Book Day – encouraging the habit of reading, and that of Celebrating Mothers Around the World.
The strategy was to highlight the joy and comfort in celebrating these events through Illustrations that have lazy strokes to make it look easy and pleasant.
The ideas behind the World Book Day bookmarks were derived from the joy and experience of reading- how a cup of coffee and a book are both addictive, how a book can take you anywhere on a journey, how reading is symbolic to dreaming with open eyes, etc. The concept behind Celebrating Mothers was to highlight the bond between children and mothers, little things that moms do for us kids, and moments of simple joy and happiness via illustrations on magnets and photo frames. The team gladly took on multiple changes in concept and design iterations and worked endlessly on a very short timeline to reach approved design stages.
Happy with the speed and design quality of the team, Amazon added additional requirements mid project. One such requirement was for packaging design in the form of sleeves for the bookmarks and magnet cases. Another output of Graphic Design, edgy strokes and muted tones were used to design the sleeves that complimented the product it covered.
The most noteworthy contribution of the lean team at Artifact, for the Amazon project, was the speed at which the post design operation and product development was executed. With multiple iterations, cross-team approvals, and a number of testing and quality checks, Artifact’s lean Operations team, in collaboration with multiple trusted vendor and delivery partners, ensured end-to-end product development and bulk order delivery in the shortest turn-around time.