Nio Industrial Design | Ideation | Creative Direction
NIO approached Artifact Design to help them out with new ideas for the selected categories and think outside the box. Ideating on the different categories, we came up with a slew of ideas through quick sketches, rapid visualization techniques and CAD files. We presented these ideas to the client, and underwent various rounds of refinement, working closely with the NIO product team to shape up the concepts. Further refinement was carried out by making some quick prototypes.
Considering different usage scenarios, we were able to create niche markets for the NIO team where these products could thrive and bring in new customers.
Rapid sketching and ideation helped the product team to understand the various opportunities and new markets their products could be sold in.