Cellairis Industrial Design | Product DNA | Product Development | Creative Direction
Cellairis is an amazing client to work with. It is a highly collaborative relationship where design and business are merged together in a seamless way. Artifact Design created a product DNA that was exclusive to the Cellairis line of products along with creating platforms for the material-heavy design process at Cellairis after careful analysis and research. The products ranged from rugged and protective accessories to tech and fashion accessories. We also worked on detailed and innovative projects with other partner brands of Cellairis that has been omitted from this section with due respect to NDA and confidentiality agreements.
When working with Cellairis, there is a sense of excitement and a creative freedom that we very much enjoy. This has led to an amazing portfolio of products that were revolutionary as well as innovative.
With our work, we ensured that there was a greater focus on brand development along with a focus to create products for certain missing demographics and partners. This helped close the vacuum in the product portfolio and Cellairis was able to place products with key retailers in the US and globally. Their global franchise business grew rapidly due to the implementation of the new brand DNA as well as the product DNA.